Black Forest Pajama – Esther Crown

Nothing is coincidence, there is always a purpose... That's how Esther Crown was born!

It all started in the middle of a pandemic, where fear and uncertainty were what prevailed in the world in those days. In March 2020, a health emergency was declared in most countries; unfortunately, we had to isolate ourselves at home to avoid contact with the COVID-19 virus and safeguard our lives... although many others were lost. It all looked like a Biblical passage from Revelation! What we didn't know was that the life of a queen was going to be the inspiration and the path for a brand where the power of simplicity would prevail. In those days working from home became our new normal, women were looking for the best way to feel comfortable while working long hours, for no one it is a secret that we began to lose track of time and lasted hours in front of a computer. Several women got to the point of spending all day in pajamas or sweatshirt, that was the "outfit" par excellence. Some dressed formally from the waist up in their virtual meetings and others simply did not turn on their camera to avoid being seen in such casual clothes. We are two sisters who observe with great curiosity all these behaviors and chatting with our friends and co-workers we saw an opportunity to be light in the middle of the darkness through Esther Crown. We wondered: Why not have pajamas that are perfect to wear at any time? And this is how Esther Crown was born, with the purpose of highlighting the brightness of each woman without losing the comfort of pajamas.  

Why Esther?

God reveals to us through the Bible, that like us, Queen Esther had to overcome with her people very difficult trials and live in times full of uncertainty; However, with the power that God gave him: courage, audacity, altruism, and a lot of wisdom, he knew how to face adversity and save an entire people. That's why we honor her! Its name comes from the Hebrew and means "star" or "star", and we want each woman to shine as much as the stars of the sky through our garments.  

Our inner glow!

Every woman is born with a special talent that makes us unique. We were born with a crown that allows us to rule with a special power to take control and overcome any obstacle. To reign we do not need luxuries, or for someone to promulgate us as what we rightfully are from birth, QUEENS. We must simply believe God; is to give the signal to the sky so that everything fits and Esther Crown is the connector that makes that brightness stronger.